The target demographic for my product is 15-20. Aimed mainly at females, however it is could appeal to some males. It will be aimed at a demographic that mainly downloads their music, are into social networking sites and going out with friends. Will tend to enjoy shopping, however many will shop at retro style shops or wear vintage clothing. It will be aimed at females who like unique/quirky style. At least monthly by music magazines, many would have been to a music festival at least once. Most of these girls will be class as todays ‘indie’. My readers will be mainly students therefore going out with friends, having a good time and having new experiences like going to gigs is important. This demographic will enjoy going out for meals with friends for example to Nandos or Frankie and Bennies. Many of them will go to the cinema on a night, for example at empire for cheap tuesdays. Going the city centre to shop will be important, such shops like topshop/topman, river island and urban outfitters will be some of the main shops that the demographic go to. However there will be other shops on the high street such as retro, deep, flip etc. These shops are classed as todays 'indie' clothing stores. Which seems to be many peoples style lately.
This is an image of the sort of audience i am aiming for. Just ordinary average girls who enjoy music.
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